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{"id":10307,"date":"2021-12-20T21:05:14","date_gmt":"2021-12-21T00:05:14","guid":{"rendered":"https:\/\/solutio.world\/?p=4207"},"modified":"2021-12-20T21:05:14","modified_gmt":"2021-12-21T00:05:14","slug":"cinco-etapas-cumplidas-exito-garantizado","status":"publish","type":"post","link":"https:\/\/solutio.world\/2021\/12\/20\/cinco-etapas-cumplidas-exito-garantizado\/","title":{"rendered":"Cinco etapas cumplidas, \u00bf\u00e9xito garantizado?"},"content":{"rendered":"Es necesario entender que el \u00e9xito de una empresa no se basa en vender los mejores productos por que son mas bonitos o son mas econ\u00f3micos, detr\u00e1s de esas palabras que a veces tienden a ser vac\u00edas existe un plan de acci\u00f3n.<\/p>\n
Este an\u00e1lisis se encarga de dar a conocer la marca y\/o producto al mercado global teniendo como finalidad que el consumidor se convierta en un cliente fijo o potencial. Para lograr dicho prop\u00f3sito se debe conocer las cinco etapas del embudo de conversi\u00f3n o funnel:<\/p>\n
A) Conciencia<\/strong><\/p>\nEsta primera fase es una de las mas complicadas de aplicar, esta etapa debe tener una estrategia muy eficaz para que el cliente conozca la existencia de la marca y\/o productos. Se centra en la captaci\u00f3n de leads, ya que los datos que se obtengan servir\u00e1n a lo largo del embudo hasta finiquitar la venta.<\/p>\n
B) Inter\u00e9s<\/strong><\/p>\nLos leads que hayan mostrado inter\u00e9s con el producto publicitado por la marca se transforman en la fase de inter\u00e9s. Esta b\u00e1sicamente se trata de \u201cenamorar al cliente\u201d para ganar su confianza y poder convertirlo en un cliente potencial.<\/p>\n
C) Consideraci\u00f3n<\/strong><\/p>\nEn esta parte se le trata al usuario como \u201ccliente potencial\u201d y se le da inicio a las estrategias de ventas para retenerlo, por ejemplo, descuentos para su primera compra u obtener el primer mes gratis de alg\u00fan servicio contratado.<\/p>\n
D) Evaluaci\u00f3n<\/strong><\/p>\nEn esta etapa, el Lead confluye con las ventas. Esta confluencia tiene como prop\u00f3sito convencer al comprador potencial de concretar con la venta. Ac\u00e1 es determinante darle a entender al cliente que el producto que lleva es la mejor opci\u00f3n.<\/p>\n
E)\u00a0 Compra<\/strong><\/p>\nLa compra es la \u00faltima etapa del embudo de marketing En esta el cliente decide si comprar\u00e1 o no el producto o servicio. En ella, el equipo de ventas se encargar\u00e1 de cerrar la venta.<\/p>\n
Dicho esto es muy importante conocer estas etapas para lograr concretar una venta de la manera mas eficaz y \u00f3ptima posible, esto ayuda a que existe un FeedBack de entendimiento y satisfactorio entre el comprador y el producto. En el marketing digital esta suele ser una pr\u00e1ctica muy com\u00fan de una empresa exitosa por que la confianza que existe entre el consumidor y la marca es lo que cotidianamente se le conoce \u201cesta casado con la marca\u201d. debe ser estudiado minuciosamente por el equipo de marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"
Es necesario entender que el \u00e9xito de una empresa no se basa en vender los mejores productos por que son mas bonitos o son mas econ\u00f3micos, detr\u00e1s de esas palabras que a veces tienden a ser vac\u00edas existe un plan de acci\u00f3n. Este an\u00e1lisis se encarga de dar a conocer la marca y\/o producto al […]<\/p>\n","protected":false},"author":4,"featured_media":7930,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-10307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mkt"],"acf":[],"yoast_head":"\n
Cinco etapas cumplidas, \u00bf\u00e9xito garantizado? - Solutio World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutio.world\/2021\/12\/20\/cinco-etapas-cumplidas-exito-garantizado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cinco etapas cumplidas, \u00bf\u00e9xito garantizado? - Solutio World\" \/>\n<meta property=\"og:description\" content=\"Es necesario entender que el \u00e9xito de una empresa no se basa en vender los mejores productos por que son mas bonitos o son mas econ\u00f3micos, detr\u00e1s de esas palabras que a veces tienden a ser vac\u00edas existe un plan de acci\u00f3n. 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